palceholder hero image

under armour
hype headquarters


This multi-day, six-room retail and lifestyle environment was designed by one of the biggest names in sports apparel to empower young female athletes in Philadelphia, PA. The activation was created to instill confidence and get girls hyped for game day through immersive activities like finding a game-day hairstyle, writing words of affirmation, choosing a sports bra, and picking the perfect walk-out song.


Craft an immersive, travel-ready brand experience incorporating a variety of applications for clean, high-quality finishes. The project required a team with the ability to handle A/V, fabrication, and logistics while maintaining absolute fidelity to exacting brand standards.

we did

  • Technical Design
  • A/V
  • Scenic Fabrication
  • Graphics
  • Logistics
  • Installation


The key to this project was process control through strong partnership with the client to ensure brand fidelity. From design to installation, our teams worked together as one to craft a slick, brand-worthy activation that attracted and inspired over 400 participants.

are working on

Life is a journey, and we are walking with you. Come explore the routes we take to help you reach your destination.


kristen kain

Marketing + Events

Downtown FabWorks is a great group to work with on any event project. They are experienced in all things related to scenic fabrication and installation and are flexible and accommodating as the needs of the project are developing. Having a reliable scenic partner is crucial to the success of the project, and Downtown FabWorks does not disappoint.


Mandi (Ridgdell) Mueller

Account Manager, Solomon Group

We love our partnership with Downtown FabWorks; between their quality leadership and fortitude they are second to none.


scott beelman

Partner, Katapult Events

In the world of live events, where things often change on a whim, it’s great to have a fabrication partner who understands our business and exceeds our expectations every single time.


paul utterback

Business Development, Crystal Clear Imaging

A model company for design and fabrication. If you can dream it, Downtown FabWorks can do it.


irina gusin

Independent Exhibitions Producer

Dan and his team at Downtown FabWorks were able to fully produce and execute a largescale structure thoughtfully and in record time when my project’s deadline was threatened by Hurricane Ida. I couldn’t be more appreciative of Dan’s professionalism and hard work during a very stressful and uncertain time. Dan and his team were a joy to work with!


Chuck Breaux Sr

Independent Exhibitions Producer

Working with Dan and his team has been great. We always have a need for custom fab solutions in our line of work and these guys deliver top-notch work on time, every time. I highly recommend them for any of your fabrication needs.


Mike Cassesi

Owner, Cassesi Commercial Construction

Dan and his team are true professionals who are in a league of their own. When it comes to creativity, quality, and skill, Downtown FabWorks is a company that we know we can trust. Dan is down-to-earth, responsive, hardworking, and a true pleasure to work with every time.

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