Ashley House @ Super Bowl LVIII

our work

project
description

In partnership with FlyteVu, we transformed the Dawg House Saloon at Resorts World Las Vegas into a five-day immersive brand experience for Ashley Furniture during Super Bowl LVIII week.

project parameters

the
challenge

Our team was asked to fabricate, ship, and install freestanding branded touch points outside and throughout the space to draw a crowd for a concert series and to lounge on product without compromising guest safety or permanent finishes of the saloon.

what

we did

  • Technical Design
  • Scenic Fabrication
  • Finishing
  • Lighting Integration
  • Graphics
  • Installation

solution

description

Fans who stepped into Ashley House found a welcoming, game-day-inspired lounge filled with cozy recliners and leather sofas that invited guests to relax and explore the brand firsthand. Our team designed and built a custom grand archway in Ashley’s signature orange, a football-themed display wall, and scenic elements for a main stage, all while preserving the venue’s finishes and maintaining safety in a high-traffic space.