Ashley House @ Super Bowl LVIII

our work

project
description

In partnership with FlyteVu, we transformed the Dawg House Saloon at Resorts World Las Vegas into a five-day immersive brand experience for Ashley Furniture during Super Bowl LVIII week.

project parameters

the
challenge

Our team was asked to fabricate, ship, and install freestanding branded touch points outside and throughout the space to draw a crowd for a concert series and to lounge on product without compromising guest safety or permanent finishes of the saloon.

what

we did

  • Technical Design
  • Scenic Fabrication
  • Finishing
  • Lighting Integration
  • Graphics
  • Installation

solution

description

Fans who stepped into Ashley House found a welcoming, game-day-inspired lounge filled with cozy recliners and leather sofas that invited guests to relax and explore the brand firsthand. Our team designed and built a custom grand archway in Ashley’s signature orange, a football-themed display wall, and scenic elements for a main stage, all while preserving the venue’s finishes and maintaining safety in a high-traffic space.

Scott Beelman

Partner, Katapult Events
In the world of live events—where things often change on a whim—it's great to have a fabrication partner who understands our business and exceeds our expectations every single time.
Scott Beelman

Kristen Kain

Owner, Kristen Kain: Marketing + Events
Downtown FabWorks is a great group to work with on any event project. They are experienced in all things related to scenic fabrication and installation, and they are flexible and accommodating as the needs of the project are developing. Having a reliable scenic partner is crucial to the success of the project—and Downtown FabWorks does not disappoint.
Kristen Kain

Mandi (Ridgdell) Mueller

Account Manager, Solomon Group
We love our partnership with Downtown FabWorks! Between their quality leadership and fortitude they are second to none.
Mandi (Ridgdell) Mueller

Paul Utterback

Business Development, Crystal Clear Imaging
A model company for design and fabrication. If you can dream it, Downtown FabWorks can do it.
Paul Utterback

Irina Gusin

Independent Exhibitions Producer
Dan and his team at Downtown FabWorks were able to fully produce and execute a large-scale structure thoughtfully and in record time when my project's deadline was threatened by Hurricane Ida. I couldn't be more appreciative of Dan's professionalism and hard work during a very stressful and uncertain time. Dan and his team were a joy to work with!
Irina Gusin

Mike Cassesi

Owner, CASSESI Commercial Construction
Dan and his team are true professionals who are in a league of their own. When it comes to creativity, quality, and skill, Downtown FabWorks is a company that we know we can trust. Dan is down-to-earth, responsive, hardworking, and a true pleasure to work with every time.
Mike Cassesi

Chuck Breaux, Sr.

Owner, Assurance AV Solutions
Working with Dan and his team has been great. We always have a need for custom fab solutions in our line of work and these guys deliver top-notch work on time—every time. I highly recommend them for any of your fabrication needs.
Chuck Breaux, Sr.

who we

Work with

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get in touch

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New Orleans Saints Small Business Partner 2023Goldman Sachs 10,000 Small Business Alumni
2800 N Johnson St. New Orleans, LA 70117
Call: 504-766-0099
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