Caesars Superdome Branding

To fabricate the standalone Caesars medallion featured in the new atrium wall, our team used custom polymer tubing with fitted compression collars—an approach that maintained the logo’s clean silhouette while allowing visibility through and around the design. The CCI-provided vinyl graphics were applied directly atop the sealed tubing, which was installed using a scissor lift to ensure exact placement. The result: a dimensional, durable brand feature that feels integrated and intentional in the flowing architecture of the space. We also fabricated HDU letters for the “Your Legacy Starts Here” signage, installing the text with long-term wear in mind. For two other brand statements—“It’s Game Time” and “Domefield Advantage”—we created the intricate CNC-cut aluminum filigree backdrops, which add a sense of energy and style while allowing light and shadow to play across the wall. Though our role varied piece by piece, we installed each signage element across all three locations, ensuring consistency, safety, and craftsmanship throughout the build.