Downtown FabWorks Portfolio | Firestone Exhibit

project
description

We helped bring Firestone’s long-standing partnership with the Indianapolis Motor Speedway to life in a temporary exhibit at the Indianapolis Motor Speedway Museum. Designed by History Factory for Firestone Tires, Firestone at the “500” invited visitors to explore more than a century of racing history through artifacts, iconic tires, and stories of legendary Indy 500 drivers. The experience unfolded across three chapters, connecting the energy of the track with the craftsmanship behind every tire.

the
challenge

History Factory needed a fabrication partner to turn a layered exhibit design into a durable, engaging installation within a defined museum footprint. The exhibit had to fit a specific wall, connect visually with an existing museum case, and support a wide range of graphics, artifacts, tires, and interpretive elements. It also needed to feel as rhythmic and recognizable as Firestone’s own sidewall design.

description

Downtown FabWorks fabricated a three-module aluminum frame to create 21 feet of seamless, freestanding exhibit space. Curved sidewall structures and custom Firestone-red tire stands brought the brand’s familiar forms to life while securely displaying real tires. Graphics, artifacts, signage, and labels guided visitors through each chapter, while the existing museum case extended the story with pieces from the Firestone Archives. Together, the installation honored the people, products, and race-day moments behind Firestone’s legacy at the “500.”

Ryan McDonald

Senior Creative Producer, RED VELVET

Downtown FabWorks was a standout partner for our brand activation at Tales of the Cocktail. From the start, their team was collaborative, communicative, and deeply invested in bringing our vision to life with smart tech integration and seamless execution. Their onsite crew was not only skilled, but also incredibly friendly and easy to work with, making install a breeze. The final result was high-quality, on-brand, and a true showstopper.

Jordan Schwartz

Owner, Primetime Innovations

A+ job and A++ team. Every single crew member was extremely helpful, very respectful to all on site, and willing to help wherever and however without any complaints. Amazing group…next project, I am going to request that exact crew! Thank you. You killed it.

Paul Utterback

Business Development, Crystal Clear Imaging

A model company for design and fabrication. If you can dream it, Downtown FabWorks can do it.

Mike Cassesi

Owner, CASSESI Commercial Construction

Dan and his team are true professionals who are in a league of their own. When it comes to creativity, quality, and skill, Downtown FabWorks is a company that we know we can trust. Dan is down-to-earth, responsive, hardworking, and a true pleasure to work with every time.

Scott Beelman

Partner, Katapult Events

In the world of live events—where things often change on a whim—it's great to have a fabrication partner who understands our business and exceeds our expectations every single time.

Irina Gusin

Independent Exhibitions Producer

Dan and his team at Downtown FabWorks were able to fully produce and execute a large-scale structure thoughtfully and in record time when my project's deadline was threatened by Hurricane Ida. I couldn't be more appreciative of Dan's professionalism and hard work during a very stressful and uncertain time. Dan and his team were a joy to work with!

Kristen Kain

Owner, Kristen Kain: Marketing + Events

Downtown FabWorks is a great group to work with on any event project. They are experienced in all things related to scenic fabrication and installation, and they are flexible and accommodating as the needs of the project are developing. Having a reliable scenic partner is crucial to the success of the project—and Downtown FabWorks does not disappoint.

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