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GBEF 2026

our work

project
description

For the 2026 ESSENCE Festival of Culture in New Orleans, The Global Black Economic Forum created a dedicated destination for conversations and activations centered on economic freedom, justice, health, culture, and leadership. Working with MVD, we helped bring this vibrant environment to life inside the Ernest N. Morial Convention Center. The visual language was bold and unmistakable: deep black, bright yellow, and GBEF’s dynamic starburst logo.

project parameters

the
challenge

GBEF needed the space to feel clearly distinct from the larger ESSENCE Festival floor while still inviting attendees into the energy and purpose of the Forum. The build needed to create meaningful moments across public, private, and specialized areas that would be used for various events across multiple days.
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what

we did

  • Project Management
  • Technical Design
  • Graphics Management
  • Custom Millwork
  • Metal Fabrication
  • CNC Machining
  • Finishing
  • Lighting Integration
  • Delivery
  • Installation

solution

description

We built a towering 28-foot-wide, 20-foot-high entry arch that gave guests a clear, memorable threshold as they crossed into the GBEF experience. Its layered half-circle form, CNC-cut starburst, dimensional lettering, black fabric wrap, and backlit LED details turned the entrance into a bold brand landmark. We also created an 8-by-8-foot photo moment with fabric graphics, dimensional logos, and a custom shelf structure that gave attendees a polished place to gather and capture the moment. Throughout the green rooms, we used rental flats and fabric wraps featuring the starburst logo to carry the identity into more intimate spaces. For the Future of Health Neighborhood, we fabricated a 16-by-20-foot angled archway with steel framing, MDF cladding, painted finishes, and custom vinyl graphics—creating a strong visual welcome for a space built around what comes next.

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