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We partnered closely with Scenario to shape several centerpiece elements throughout the museum, each crafted to support both form and function. From the bold steel-and-quartz welcome desk to the towering, lighted faceted wall cradling rare race cars, every installation served a purpose while telling a story. Our work on the winner’s gallery combined sleek aluminum finishes with hidden LED illumination for a clean, flexible showcase of Indy’s champions. One of our favorite features was the projection-mapped Model Base Exhibit—a hands-on scale replica surrounded by interactive monitors that invite visitors to discover the Speedway’s heritage at their own pace. We also brought to life several custom builds, including a dynamic pin map wall, storytelling stations, and integrated tech desks to round out the guest experience.
